The Best
Location-Based
Technology

Leverage Wi-Fi Fingerprint + IPS + WPS tech to accurately recognize and cover both indoor and outdoor store visits.

How it works?

loplat has built about 700,000 location infrastructure nationwide by collecting store’s specific Wi‑Fi signal patterns. The loplat SDK mounted in the mobile app periodically recognizes users' locations. By comparing the Wi‑Fi signal patterns of users to the ones collected by loplat, it determines whether the user visited the store.

(Patents registered in Korea and U.S.A)
wifi

IPS (IP Location System)

loplat provides the most accurate location information in Korea for IPs connected to Wi‑Fi. You can search users' nearby information based on the IP address and use it based on the city/county/district as follows:

  • Regional content
  • Location-based targeting
  • Offline traffic analysis
  • DRM (Digital Rights Management)
  • Abuse & fraud detection
  • Location-related ad impressions and weather suggestions

WPS (Wifi Positioning System)

loplat's WPS API returns the exact location based on 50 million Wi-Fi AP nationwide. You can check the location information of IoT devices, such as mobile phones, kid's phones, etc., nationwide with an average accuracy of 15m range.

Benefit

  • 1

    Wi-Fi Fingerprint technology

    No hardware installation and maintenance are needed.

  • 2

    Offline indoor location recognition

    Sophisticated indoor location recognition, such as store and floor units in shopping malls, is possible.

  • 3

    Over 2 billion data accumulated monthly

    Local settings and campaigns can be executed based on customers' offline behavior patterns.

  • 4

    Big data analysis

    Get analysis for users’ offline journeys.

  • 5

    Offline marketing performance measurement

    Look over statistical reports of campaign message performance.

Safety

loplat is a location data provider licensed by the Korea Communications Commission and strictly complies with the technical and managing protection terms.

- Approved by Korea Online Privacy Association (OPA) in Oct. 2022 -
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    Encryption

    Data is protected by using server‑to‑server encryption.

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    Anonymity

    Only anonymous data is used to provide and analyze location information without using any device identification that may include personal information.

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    Backup

    Encrypted and securely stored in the cloud.