We wanted to find customers interested in a new electric car. I ran an online ad targeting users who visited EV charging stations and showrooms!
The core of loplat DMP is location
If you want to sell a car, advertise it to someone who has visited a dealer shop.
loplat DMP extracts the best targets for your campaign objectives based on location.
Request your campaign segments!
You can use loplat DMP to achieve your campaign objectives.Get Started
loplat's location data is powerful
Conventional online DMP utilizes third-party data from media, devices, etc.
loplat DMP collects and processes offline visit data to provide more powerful marketing opportunities than online.
enables targeting based on store visits.
To promote a character for children collaboration event, we ran an online ad targeting users who visited children's theme parks and kid's cafes!
measures on/offline ad effectiveness
Previously, analyzing effects of online advertising on/offline stores and in-store visits was impossible.
But with loplat data, we could estimate the costs of ads that encourage store visits.
Visitors who visited competitors but not our store.
Visitors who visited Cheongdam wedding street and electronic stores
Our Store Visitors
Main Residential Areas
Target’s location tracking. Measure whether users visited targeted stores.
|Campaign||Start Date||End Date||Advertising Cost |
|Reach||Visits (people)||Cost Per Visit |
|Yeongnam Area Main Store Grand OPEN||2021. 04. 06.||2021. 04. 27.||3,164,490||62,690||697||4,540|
|The 1st opening anniversary of Branch B store||2021. 04. 23.||2021. 05. 10.||251,471||17,346||95||2,647|
|Air Conditioning Promotion||2021. 05. 07.||2021. 05. 16.||1,513,633||128,041||1,237||1,224|
|Regular Sale Event at C Department Store||2021. 04. 01.||2021. 04. 18.||20,000,000||217,045||41,402||483|
Various customers use loplat's location-based DMP.